AccuNet Inc.

Objective

To design and build a new website for AccuNet that would define and segment the two segments of their business and create separate navigation for each while maintaining a single identity. The site will communicate solutions to visitors in a succinct manner and project AccuNet’s extensive experience and reputation. The site should reflect the existing AccuNet logo and banner colors and serve as a suitable platform for launching marketing initiatives.

Solution

The Rich Media Presentation on the home page sets the professional tone of the site and conveys the stability of AccuNet Inc. The testimonials add depth to the offerings and the news items are designed to catch the visitors’ interest. The Menu sets up the two business segments and the vertical menu is designed to capture the attention of visitors interested in the appropriate segment. Each solution is described with appropriate photographs to add layers of depth. There is more than enough detail to capture interest and then satisfy the need for more information through effective use of case studies. White papers of topical interest are also available through an automated back end function. Newsletter registration and the events page are all built with automated functionality writing to databases. Meta tags and industry keywords are imbedded in the pages for search engine visibility.

Results

The site was completed on schedule and has received positive responses from employees and from clients. Site traffic has increased and is building steadily. We have ongoing projects to update the text in the site. A marketing campaign has been launched. A number of webinars are creating interest and an e-mail campaign has been launched.