Objective
To design and build a new website for AccuNet that would define and segment the two segments of their business and create separate navigation for each while maintaining a single identity. The site will communicate solutions to visitors in a succinct manner and project AccuNet’s extensive experience and reputation. The site should reflect the existing AccuNet
logo and banner colors and serve as a suitable platform for
launching marketing initiatives.
Solution
The Rich Media Presentation on the home page sets the professional tone of the site and conveys the stability of AccuNet
Inc. The testimonials add depth to the offerings and the
news items are designed to catch the visitors’ interest. The
Menu sets up the two business segments and the vertical menu
is designed to capture the attention of visitors interested
in the appropriate segment. Each solution is described with
appropriate photographs to add layers of depth. There is
more than enough detail to capture interest and then satisfy
the need for more information through effective use of case
studies. White papers of topical interest are also available
through an automated back end function. Newsletter
registration and the events page are all built with
automated functionality writing to databases. Meta tags and
industry keywords are imbedded in the pages for search
engine visibility.
Results
The site was completed on schedule and has received positive responses from employees and from clients. Site traffic has increased and is building steadily. We have ongoing projects to update the text in the site. A marketing campaign has been launched. A number of webinars are creating interest and an e-mail campaign has been launched.
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