PALL DYNAMICS Limited

Objective

Complete redesign of existing site based on discussion and review of the growth strategy and prospective client profile. New look that is crisp and will appeal to architects and civil engineers. Website should emphasize the accomplishments of the firm and build credibility as a leader in this industry. Site should be accessible to persons searching the web for seismic dampers. Ease of navigation and clean look are important. Content management and regular updates are necessary.

Solution

Site design has been given a look and feel of engineering and architectural drawings. The short flash creates interest and the navigation is simple and linear. Client credibility is established with the numerous project summaries, which can be easily edited and managed. Access to the summaries is provided with a grid that is easily navigated with a complete “index at a glance”. The summaries also serve to showcase different solutions that are possible. Metatags and industry key words are imbedded in the pages to facilitate search engine visibility. Publications are provided to inform, educate and establish the firm as a pioneer and innovator in this highly technical sector.

Results

In the four years since the new site was launched the site has received many positive comments from clients. The site shows up on major search engines under the specified key words. It has become one of the platforms that help drive the growth strategy. Periodic updates and regular maintenance give the client flexibility and the ability to modify the site as needed.