Objective
To build a first-time website for this
established commercial real-estate firm.
The site should reflect the experience and
reputation of the firm and immediately establish
them as a key player in this market. It
must be inviting to the user with a clean
layout, crisp graphics, and ease of navigation.
Solution
In depth discovery sessions with the
principals helped to bring out their vision
and an understanding on how the site could
best serve the company’s growth. An introductory
flash presentation introduces the firm and
its various services and emphasizes its
roots in Columbus Ohio. The home page was
designed to immediately introduce the search
function as well as featured properties
that could be changed frequently. Every
major service could be accessed directly
from the home page. Details of the services
are condensed into a screen type presentation
on the services pages. Background relief
in each page introduces the various projects
of the firm. The visitor is succinctly led
through the services and credentials of
the firm with limited text and visually
appealing graphics and photographs.
Results
The site was completed in record time
for release to coincide with moving the
headquarters to the client’s new building
in Dublin Ohio. The realtor community has
quickly begun using the site to help clients
locate properties. Site traffic is building
steadily over competitors with long established
websites.
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