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Search Engine Optimization -
SEO – Services
Good Search Engine Optimization (SEO)
services are an essential building block for any
website. A well indexed website will receive
more traffic and a well designed website will
convert more of that visitor traffic into
prospects and customers. With this in mind and
with our technical search engine back-ground we
offer several Search Engine Optimization (SEO)
programs designed to fit every need. Our SEO
programs are briefly described below.
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Our Basic SEO Program which is part of every
custom website we build includes the following
services and more. We can also improve your
existing website by implementing these and other
features:
- Ensuring every page is search engine
friendly and easy to index
- Using good coding and structure for each
page
- Modifications to the text, tags and
existing content to increase search engine
readability
- Include meta tags
- Provide a search engine friendly sitemap
- Review site for search engine
un-friendly elements such as scripting
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Find out how
our SEO services can help promote your products
and services and help you find more qualified
prospects through your website.
Contact us about any additional services and custom programs you may require.
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Entrepreneur SEO Program:
We will review top competitor sites and
develop a preliminary search engine optimization
plan which will include:
- Optimizing the site's coding and
structure
- Modifications to the text, tags and
existing content to increase search engine
readability
- Review and modify meta tags, introduce
new tags as needed
- Provide a search engine friendly sitemap
- Review site for search engine
un-friendly elements such as scripting
- Improve density of keywords required for
indexing
- Enrich content with useful catalog of
projects and types of services available
- Recommend and help develop useful
content to attract visitors who are more
likely to require your products and services
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Expected Results:
The site will be more easily readable by
search engines. This will facilitate frequency
and depth of indexing (i.e. number of pages
indexed by search engines). Improvement in
search engine ranking for Google, Bing, Yahoo
and other major search engines is likely to be
enhanced.
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Enterprise SEO Program:
This program is designed for organizations
that are poised for rapid growth. By combining a
high level of Search Engine Optimization
features, useful and detailed content, an
ongoing site content enrichment program, and
other services detailed below, we can help you
leverage your website to generate higher levels
of traffic and improve conversion rates. In
addition to the services included in the
Entrepreneur program, this program can be custom
designed by selecting from the following
services:
- Research the top keywords and geography
the website
- Optimize the site's coding and structure
- Remove excess use of Flash, Frames and
other search engine unfriendly elements
- Modify existing content as required for
SEO purposes
- Review and modify meta tags, complete
missing tags
- Provide a search engine friendly sitemap
- Review site for search engine
un-friendly elements such as scripting
- Improve density of keywords required for
indexing
- Review and establish local listings such
as Google maps, yellowpages.com and Yahoo!
Local.
- Submit websites to major search engines
including Google, Yahoo! and Bing
- Implement site traffic tracking and
analytics software to monitor site
performance
- Newsletters and email campaigns to boost
traffic to site
- Comprehensive link-building program to
improve visibility of the site in the Web
community:
- Identify the segment of the market to
focus on
- Develop list of top competitors
- Develop a deep web search strategy for
enriching content of site
- Promote back-linking with other sites in
the confectionary industry
- Increased presence on news and press
releases on the Web
- Listing of site in key directories and
blogs for improved visibility and ranking
- Promote sites on online social networks
- Help clients develop and implement and
ongoing program for content enrichment
- Help implement a successful blog
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Expected Results:
Facilitate frequency and depth of search
engine indexing (i.e. number of pages indexed by
search engines). It will also help the ranking
on search engines for the selected keywords and
Geography. The sites will gain a wider presence
on the World Wide Web. This will enable the site
to gain a more permanent presence and ranking on
search engines. Used judiciously in conjunction
with an effective and consistent program of site
updates and marketing efforts, your website will
become an integral part of your client
acquisition and growth strategy.
Learn how other clients have successfully
used our SEO services to generate sales:
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What is Search Engine
Optimization?
From Wikipedia, the free encyclopedia
Search engine optimization (SEO),
considered by many to be a subset of search
engine marketing, is a term used to describe a
process of improving the volume or quality of
traffic to a web site from search engines,
usually in "natural" ("organic" or
"algorithmic") search results. Many site owners
and consultants engaging in SEO attempt to
pursue qualified visitors to a site, and the
quality of visitor traffic can be measured by
how often a visitor using a specific keyword
phrase leads to a desired conversion action,
such as making a purchase, viewing or
downloading a certain page, requesting further
information, or taking some other specific
action.
In a broad sense, SEO is marketing by
understanding how search algorithms work and
what human visitors might search for, to help
match those visitors with sites offering what
they are interested in finding. Creating web
pages with SEO in mind does not necessarily mean
creating content more favorable to algorithms
than human visitors. Some SEO efforts may
involve optimizing a site's coding,
presentation, and structure, without making very
noticeable changes to human visitors, such as
incorporating a clear hierarchical structure to
a site, and avoiding or fixing problems that
might keep search engine indexing programs from
fully spidering a site. Other, more noticeable
efforts, involve including unique content on
pages that can be easily indexed and extracted
from those pages by search engines while also
appealing to human visitors.
Because effective SEO can require
making changes to the source code of a site, it
is often very helpful when incorporated into the
initial development and design of a site,
leading to the use of the term "Search Engine
Friendly" to describe designs, menus, content
management systems and shopping carts that can
be optimized easily and effectively.
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